Integrated Business Planning and what it is all about.

Planning is best understood as a path and therefore it is good to understand the several steps. The maturity model below provides an indication of what to expect within every stage. Also, it is essential to realize that while online marketplaces in general have the same need for planning and optimization, their planning cadence and requirements are much higher as their business velocity is a multifold.

From Here…… To There

Stage I

Stage II

Stage III

Stage IV

Stage V

Fragmented /
Reactive
Planning
Fundamentals		Segmented
Strategies
Global
Scale		Growth Enabled

Goal

Growth by
Transacting Business		Growth by
Leveraging Insights and Proactive Decision-Making		Growth by
Targeting and
Tailoring Capabilities
Growth by
Performing on
a Global Scale
Growth by
Leveraging One Company Scale and Synergies

Capabilities

  • Focus on here and now
  • Aspiration to grow, but limited by current known practices
  • Brute force techniques
  • Fragile and siloed organization experiencing talent gap and accountability challenges
  • Wide range of outcomes

  • Structured, routine business reviews with supporting analysis
  • Fact-based decision-making
  • Common plan with balanced demand and supply outlook
  • Fundamental demand and supply planning capabilities
  • Measured approach
  • Cross-functional leadership with effective, disciplined organization
  • Data-driven capabilities

  • Portfolio management with aligned
  • Commercial and Operations strategies
  • Targeted lead times, service levels, and inventory strategies
  • Selective collaboration with customers and suppliers
  • Integrated financial perspective with balanced EBIT and invested capital performance
  • KPIs and aligned incentives

  • Global go-to-market and brand activation capabilities
  • Rapid launch and integration capabilities to leverage organic/inorganic investments
  • Scenario planning with dynamic monitoring
  • Global analysis and decision-making capabilities
  • Global organization leveraging local and global perspectives

  • Portfolio optimization
  • Market sensing to anticipate consumer and end user sentiment, market shifts and relevant trends
  • Demand shaping to influence markets and outcomes Insight-driven performance
  • Commercial and Operational Excellence
  • Brand as a service

Find more details here or simple get in touch with us for a quick review.

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